GP Progetti announces the opening of three social channels: Facebook, LinkedIn and Google Plus with a view to promoting the tax concessions related to the European Industry 4.0 Plan and software for optimising industrial production, giving proof of their modern up-to-date worldview.
The company, which keeps paying attention to technological and social changes, wants people to benefit from their software for optimising industrial production in an even smarter way, making it possible for customers to reach them thanks to new channels of communication.
More specifically, GP Progetti is about to open a LinkedIn page with weekly posts and advertising campaigns for a fee. The same contents will be visible on Facebook and on Google Plus as well.
The aim is that of keeping their followers constantly up to date about news and offers related to the Sarezzo-based company, in the province of Brescia. At the same time, they want to create a virtual community to discuss the benefits of the European Plan and the tax concessions thought out by the government to modernise the Italian industry.
An advertising campaign will be started through Google AdWords and it will be geo-localised for Lombardy, Veneto and Emilia Romagna.
Nowadays, digital communication has become a must for any company willing to thrive in their sector, because it is through social networks that you can reach most end users. Furthermore, it shouldn’t be forgotten that these channels allow you not only to reach new customers, but above all to get a feedback from those who have already bought from you, making the relationship much more friendly and dynamic.
In the case of software for optimising industrial production, then, a direct, fluent, and more organised connection with customers is evidently conducive to a general improvement for both sellers and buyers.
This move to social media is nothing but further proof of the company’s willingness to make progress and to make it modern. They are trying to overcome stale notions that tie this country to the past.